BARÓN
Intro
Welcome to my portfolio. I’m Carlos, a Sydney-based multi-disciplinary designer and Senior Art Director. With 18+ years of experience in advertising, photography, and high-end retouching, I love turning ideas into visually striking stories. Here you’ll find a mix of campaigns, creative experiments, and projects I’ve crafted with passion and detail.
Selected Works
(8)
Samsung.com
Digital campaign
LOVE IT OWN IT
Digital + Print campaign
ANDOBARO
Branding
Super savings
Digital + Outdoor campaign
ST. Legends
Posters
reto
Branding
Outdoors mix
Outdoor
october
Design + Ai exploration
About
Behind every project is a story waiting to be told, and design is how I bring those stories to life. I’m a creative driven by innovation, craft, and the details that turn ideas into impact.
With nearly two decades in the industry, I’ve shaped campaigns for global brands and growing businesses alike. My style is adaptive yet distinctive, ensuring every project isn’t just visually striking, but strategically effective.
For me, design is more than execution, it’s about collaboration, curiosity, and creating work that resonates long after it’s seen.
skills
Art Direction
Branding
Creative Retouching
Video Editing
Graphic Design
Photography
Packaging
3D visualisation
Experience
Sr. Designer & Photo Editor
Aussiebum
2025
Design Director
Cheil
2018 - 2024
Art Director
Orion Creative
2017
Art Director
Geometry Global
2017
Art Director
Sponge Agency
2013 - 2017
Art Director
Vanity Group
2012 - 2013
Art Director
Harold Zea
2012
Art Director
Grey
2011 - 2012
Art Director
Emepece
2008 - 2011
Jr. Art Director
Grey
2008
Graphic Designer
Publicis
2006 - 2008
Awards
Shop! Awards
6
Mobius Awards
2
AWARD Awards
1
Ex Awards
1
Bestadsontv
1