Samsung Vivid concept

A concept design for Samsung at Vivid Sydney, created as a multi-touchpoint experience where visitors could explore and interact with the latest Samsung devices in an immersive, light-driven environment. Inspired by the energy of Vivid, the idea transformed the space into an “Neon city” filled with dynamic lighting, glowing architecture, digital moments and interactive product zones designed to make the technology feel vibrant, playful and highly experiential.