Calmidol

This Calmidol ad goes back around 17 years and was originally one of those fast-turnaround, low-budget jobs where the idea had to be resolved quickly with what was available. I built the final piece using a mix of illustration, collage and retouching, but the original intention was always to have a real person at the centre of it and make the whole world feel richer and more considered. Revisiting it now gave me the chance to push that idea closer to what I had in mind at the time, using today’s tools to create something more polished, dimensional and ultimately more impactful.